วันจันทร์, พฤศจิกายน 17, 2008

| 11.17.08 | Pharma bets its chips in developing countries

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November 17, 2008

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This week's sponsors:
EMC
Symantec
AAI Pharma

Today's Top Stories:
1. Pharma bets its chips in developing countries
2. United buys Cialis indication for $150M
3. Merck launches long-term Januvia trial
4. Is FDA persecuting India's generics makers?
5. Vytorin and Zetia may have hit bottom

Spotlight:
FDA backs pediatric warnings on Zyprexa, Lamisil

Also Noted:
Novartis to ship 100 jobs to India; FDA highlights wrinkle-filler side effects; Much more...


This week's sponsor is EMC.

Life sciences organizations must provide an easy-to-use authoring and collaboration environment for users. Attend this webcast and learn how you can provide the advantages of a SharePoint/Documentum solution to achieve compliance without compromise.


Sponsor:AAI Pharma

Webinars

> Stop Data Bleeding - Enterprise IT Security and Management Strategies - Dec. 11, 1 pm ET / 10 am PT

Events

> World Vaccine Congress China 2008 -December 1-5 2008
> Webinar: Clinical Trial Management - Nov 19, 2008 at 1pm EST/10am PT
> Webinar: Efficiency Management in Quality Operation, COQ & KPI for QC and QA
> Drug Discovery and Clinical Development in India: December 7-10, Mumbai
> Contemporary Pharmacovigilance and Risk Management Strategies Jan 11, DC
> ePharma Summit 2009 - February 9-11, 2009 - Philadelphia, PA

Marketplace

> How Pharmaceutical CFOs are Turning a Top-line Problem into a Bottom-line Success
> Successful Pharmabiotech Alliance Strategies: Driving synergies, avoiding failure and managing relationships
> Trends in Pharmaceutical Portfolio Management - Strategies to maintain profitability despite adversity
> In-depth Strategic Insight from Global KOLs in 30+ Therapeutic Areas
> Sales Force Effectiveness

Jobs

> Vice President of Sales and Marketing - Harvard Group International
> Sponsorship Sales - Technology Vision Group
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Today's Top Stories

1. Pharma bets its chips in developing countries

By Tracy Staton Comment | Forward

We've been talking a lot about drug sales in the developing world lately, as Big Pharma eyes markets such as Brazil, China and India--the so-called BRIC countries--to make up for stalling sales in the U.S. This week's Economist comes to the party, taking a look at America's declining contribution to pharma profits, and just how developing countries might help take up the slack.

As the magazine rightly notes, pharma's a bit late. Other industries started targeting the growing markets in Asia and Latin America years ago. While consumer brands and high-tech companies poured billions into those countries, drugmakers sniffed about weak intellectual property laws and low per-capita incomes. Now, however, that's changed, partly because other countries have started to beef up IP protections and partly because incomes have been growing.

But at least half the reason is that China, India, et al, are among the only countries pharma hasn't fully tapped. Consider a new report from Decision Resources, which predicts that China's market for antidepressants will triple by 2012 to $226 million. The research firm expects SSRI sales to post continuing double-digit growth there. Plus, Chinese docs and patients consider Western-made antidepressants to be better-quality than those made domestically.

The roll call of companies looking eastward and southward includes GlaxoSmithKline and Pfizer, which just announced that it would put emerging markets on its priority list. And then there's Abbott Laboratories, which has quietly been building up its Chinese business and now ranks as that countries' No. 1 outside pharma firm. Plus, news is just now breaking that AstraZeneca is building up a supply hub in China that's aimed at helping the company not only build its "In China for China" manufacturing strategy, but also its "In China for Global" business.

Meanwhile, look no further than the FDA, which is cutting ribbons at three new offices in China this week: Beijing, Guangzhou and Shanghai. "Establishing a permanent FDA presence in China will greatly enhance the speed and effectiveness of our regulatory cooperation and our efforts to protect consumers in both countries," HHS Secretary Michael Leavitt said in a statement.

So pharma appears to be meeting itself coming and going, from developed nations to developing countries and back again. And the FDA won't be the only ones watching.

- read the story in The Economist
- see the AstraZeneca news at Supply Chainer
- check out the release on China's antidepressant market
- see the AP article about new FDA offices

Related Articles:
Big Pharma changes rules in emerging markets
Emerging markets drive global growth
Report examines global pharma growth
Can FDA ever safeguard China-made meds?
Industry Voices: Creating a center of excellence in China
Brazil poised for big pharma growth

Read more about: Pharma growth, India, FDA regulation, FDA


 

Our experience with a wide range of therapeutic areas allows us to offer responsiveness to unique needs and timeframes.


2. United buys Cialis indication for $150M

By Tracy Staton Comment | Forward

Are you ready for an erectile dysfunction drug revamped to treat high blood pressure? Eli Lilly and United Therapeutics are betting big on it. The two companies have inked a deal to commercialize the active ingredient in Cialis--tadalafil--for pulmonary arterial hypertension. That indication is currently under review by watchdogs in the U.S., Canada, Mexico, Japan, and the E.U.

Under the deal, United Therapeutics will pony up $150 million for exclusive rights to tadalafil for the hypertension use in the U.S. The company will also get a manufacturing-and-supply deal for its money: Lilly will make the drug for United Therapeutics and will handle all the regulatory and patent details.

In return, Lilly will take a $150 million stake in United Therapeutics. "United Therapeutics brings substantial expertise and passion to the treatment of patients with PAH and will be an excellent partner for this product," Lilly's Dr. Gwen G. Krivi said in a statement. "Their experience in this field will greatly enhance the ability to provide tadalafil for PAH, if approved, as a new therapeutic option for this very serious disease."

United Therapeutics' stock slumped on the deal, which investors appeared to consider too expensive for the smaller company.

- see the Lilly release
- check out the story at MarketWatch

Related Articles:
United posts positive data for inhaled PAH drug
United Therapeutics touts late-stage data for PAH drug (Nov 2007)
Eli Lilly - Biotech Market Share Report
Eli Lilly out to redesign itself as a biotech

Read more about: Deals, tadalafil, United Therapeutics, Eli Lilly


3. Merck launches long-term Januvia trial

By Tracy Staton Comment | Forward

Can it be that Merck is going out looking for unexpected cardiovascular side effects? The drugmaker is preparing to launch a massive trial of its diabetes med Januvia, specifically to check for potential heart problems. The 14,000-patient study, helmed by Duke University, aims to gauge the safety of long-term use of the drug--which is logical, considering diabetes is a chronic, lifelong illness.

It makes sense, but it's not necessarily every drugmaker's practice to seek out data on the long-term safety of meds for chronic maladies. Think Zyprexa, the Eli Lilly antipsychotic that's been shown to boost the risk of weight gain and diabetes, or Avandia, the GlaxoSmithKline diabetes drug that's been linked with cardiac problems. Or, closer to home for Merck, there's Vioxx, the arthritis painkiller pulled from the market after a plethora of serious adverse events such as heart attack and stroke.

Barbara Ryan, the Deutsche Bank analyst who dug up info on the new trial, said in an investor note (and we're quoting CNBC's Mike Huckman here), "MRK appears to have taken a proactive approach for Januvia in this regard, which is a positive in our view, as it will have such data well ahead of its competitors (though not till the end of 2014), which should help it to maintain a dominant position in the...market."

The news of the study comes on the heels of an FDA advisory committee vote in favor of heart side-effect studies on new diabetes meds. Just for the record, Januvia posted third-quarter sales double the same period last year.

- read Huckman's column at Seeking Alpha

ALSO: We heard from Merck about our story last week on CVS's doctor letter in support of Januvia use. The drugmaker wanted to point out that the letter advocated adding Januvia to drug regimens that weren't currently working, rather than a complete drug switcheroo. Plus, as we noted in our piece, CVS wrote and sent the letter, and Merck didn't get ahold of any private patient info.

Related Articles:
Union: CVS flogged costly med for Merck
Study: Januvia plays well with metformin
Amylin: Byetta outperforms Januvia
Docs: Use cheap diabetes meds first

Read more about: Clinical Trial, drug safety, Diabetes, Januvia


4. Is FDA persecuting India's generics makers?

By Tracy Staton Comment | Forward

Indian drugmakers are feeling a bit paranoid these days. Big Brother, a.k.a. the FDA, is looking over their shoulders, and they're not happy about it.

There appears to be reason to fear, Pharmalot reports: Three major Indian pharma companies have felt the long arm of the law in recent months. First, the FDA banned 30 Ranbaxy Laboratories drugs because of manufacturing irregularities at two of its Indian plants. Then the agency nixed drugs made at Sun Pharma's Detroit plant. And last week, FDA warned Lupin about 15 manufacturing problems at a plant in Madhya Pradesh.

Some Indian pharma types are even wondering whether the regulatory scrutiny amounts to a sort of trade barrier. "[T]here may be an attempt by global innovator majors to question the standards of Indian drugs and stop their entry," Daara Patel, chief of India's pharma trade association, told the Economic Times.

But others say Indian generics makers just need to toughen up. The companies have an edge in the copycat-med market, and with the U.S. government and other payers looking to control healthcare costs, Indian drugmakers can certainly benefit. One expert told the Times, "The three companies who have come under (the FDA) scanner should be ready for any test conducted by any regulator, anytime." Hear, hear.

- check out the Economic Times story
- see the Pharmalot post
- get the Lupin news from NDTV

Related Articles:
FDA halts Ranbaxy India imports
FDA weak on foreign pharma plant oversight
India's biopharma surges on outsourcing boom
$2.5B in outsourcing headed India's way
Indian pharma gains on U.S. turmoil

Read more about: FDA regulation, drug safety, India, FDA


5. Vytorin and Zetia may have hit bottom

By Tracy Staton Comment | Forward

Well, it's not good news for those long-suffering cholesterol meds Vytorin and Zetia--but at least it's not more bad news. The two drugs, which have seen new scrips fall and fall again since less-than-stellar research news first hit in January, may finally be bottoming out.

The latest sales report from Schering-Plough shows that prescriptions for the two meds actually took a tiny tick upward to $2.19 million in October from $2.17 million in September. That's way down from the $3 million-plus posted back in January, but the numbers could definitely be worse.

As you know, Schering and Merck together sell Vytorin, a combo of the Merck statin Zocor (generic simvastatin) and Zetia, another cholesterol fighter that works via a different mechanism. Since January, the Vytorin/Zetia franchise has sustained a series of blows, starting with the Enhance study, which suggested that Vytorin doesn't slow heart disease any better than Zocor would on its own. Another study suggested that Vytorin and Zetia might boost the risk of cancer, and though that data has been called anomalous by various experts, the continuing debate hasn't helped sales.

As the Wall Street Journal Health Blog notes, next month's scrip figures could be telling: If the numbers continue to hold their own, Vytorin and Zetia may finally have hit bottom.

- read the Health Blog post

Related Articles:
Merck racks up time in court
AZ's Crestor rises as Vytorin falls
Peto bristles at Vytorin-cancer questions
Analyst gloomy on Merck trends
Vytorin debate heats up ESC
Congress broadens Vytorin probe

Read more about: Zocor, Zetia, Vytorin, Schering-Plough


Also Noted

TODAY'S SPOTLIGHT... FDA backs pediatric warnings on Zyprexa, Lamisil

In advance of tomorrow's pediatric advisory committee meeting at the FDA, agency staffers are recommending new cautionary language for Eli Lilly's antipsychotic Zyprexa (about the risks of weight gain and diabetes in children) and Novartis' antifungal Lamisil (about the risk of psychiatric side effects, also in children). Report

> Novartis has decided to make Hyderabad, India, its back office hub for data management in clinical research and financial service segments, and plans to shift 100 jobs there. Report

> An FDA advisory panel said that a new, proposed formulation of an Alpharma morphine pill was a "small advance" that could be less susceptible to abuse and misuse than similar pain pills on the market. Report

> An ugly side of the beauty business emerged today, as an FDA briefing listed 930 reports of side effects for injectable wrinkle fillers such as Restylane and Juvederm. Report

> Mylan won the FDA's tentative nod for its generic capsule version of Wyeth's antidepressant Effexor XR, which comes off patent in 2010. Report

> Progenics announced that marketing partner Wyeth won Australian approval for Relistor to treat opioid-induced constipation in patients with advanced illness who are receiving palliative care. Release

> Medical device maker and diversified health care company Covidien said Monday its fiscal 2008 fourth-quarter profit surged on higher sales, a weaker U.S. dollar and new products, but the company provided a weak outlook for the next year. Release l Report

> On the heels of its buyout of pharmaceutical company Satvik Limited, India's Lifeline Industries has earmarked $50 million for acquisitions and set its sights on two more Hyderabad companies. Report

> Biotechnology company United Therapeutics said an oral sustained-release version of its IV hypertension drug Remodulin failed a late-stage study. Release l Report

> Beximco Pharmaceuticals, Bangladesh's largest pharmaceutical exporter, said it received approval to begin shipping products into Persian Gulf countries, namely Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. Report

> Endo Pharmaceuticals has accepted UBS's settlement offer relating to auction rate securities purchased by Endo from the bank's affiliates. Release

> Dublin-based Icon is forking over $35 million for New York's Prevalere, a provider of bioanalytical and immunoassay laboratory services. Report

> Valeant Pharmaceuticals announced that it will purchase Austraila's DermaTech for $12.5 million (AU$19 million). DermaTech develops dermatology products that are marketed throughout Australia and overseas. Report

> As part of its ongoing efforts to restructure and consolidate operations, Neurogen announced it will be selling some of its non-core assets for $9 million. Report

> Last week was certainly a week for layoff news. The latest offering is from Cambridge, MA-based Javelin Pharmaceuticals, which is reducing its workforce by 15 percent. The company had 44 full-time employees but will now employ 37. Report

Emerging Drug Developer: Ensemble Discovery

And Finally... Merck's Gardasil vaccine against the human papillomavirus won the pharmaceutical industry's equivalent of the Nobel Prize, the biennial International Prix Galien. Report

Webinars

> Stop Data Bleeding - Enterprise IT Security and Management Strategies - Dec. 11, 1 pm ET / 10 am PT

Join FierceHealthIT Editor, Anne Zieger; Jesse Kozikowski, Server Analyst at Aspirus Wausau Hospital; and Axel Wirth, National Healthcare Solutions Architect at Symantec to learn best practices on how to maintain a secure and healthy infrastructure on remote devices without compromising clinical needs. Register Today!

Events

> World Vaccine Congress China 2008 -December 1-5 2008

The Congress will be the largest meeting devoted exclusively to the research on vaccines and asociated technologies for disease prevention and treatment. There are 78 sessions and 5 workshops will be included in the event. Register today.



> Webinar: Clinical Trial Management - Nov 19, 2008 at 1pm EST/10am PT

 

StudyManager’s next informative webinar, Clinical Trial Management, examines the creation of an effective strategic plan that leverages technology to avoid common pitfalls that plague clinical trials. Space is limited, so sign-up today!

> Webinar: Efficiency Management in Quality Operation, COQ & KPI for QC and QA

3 Webinars you do not want to miss: (I) QC Resource Planning, Scheduling and Cost of Quality (COQ); (II) Key Performance Indicators (KPI) in Quality Operation; (III) Batch Record Documentation Errors Reduction Methodology & QA Efficiency Management. To Register Click here.

> Drug Discovery and Clinical Development in India: December 7-10, Mumbai

This conference will continue to serve as an international and neutral forum to address current solid scientific research in India pertaining to global development of drugs and biologics. Read more.

> Contemporary Pharmacovigilance and Risk Management Strategies Jan 11, DC

This comprehensive four-day program will address the current complexities and controversies in pharmacovigilance and risk management throughout all phases of development and marketed use via discussion of the latest safety-related regulatory initiatives and more. Click here to read more.

> ePharma Summit 2009 - February 9-11, 2009 - Philadelphia, PA

Pharmaceutical Marketing Professionals: Learn how to leverage digital marketing to drive sales and help consumers and physicians make better, more informed healthcare decisions at the most innovative pharmaceutical marketing event.  Register or learn more at www.epharmasummit.com.

Marketplace

> How Pharmaceutical CFOs are Turning a Top-line Problem into a Bottom-line Success

In this white paper, learn how CFOs today are increasingly taking center stage in value creation.

> Successful Pharmabiotech Alliance Strategies: Driving synergies, avoiding failure and managing relationships

This report examines 9 case studies that profile varying approaches to deal structuring and relationship management, and charts the current and future alliance activities of the top ten pharmaceutical companies. Recent major joint ventures, acquistions and licensing deals are evaluated and the latest trends and developments affecting alliance management are assessed.

> Trends in Pharmaceutical Portfolio Management - Strategies to maintain profitability despite adversity

With growing competition, Pharma companies are under increased pressure to deliver additional value for key stakeholders through their portfolios. Use this report to understand the recent trends in portfolio development strategies and learn from best practices. Read more.

> In-depth Strategic Insight from Global KOLs in 30+ Therapeutic Areas

MedPredict’s therapeutic area reports are designed to dig deep into pipelines and unmet needs. Primary interviews with our panel of over 1,000 global thought leaders include analysis of clinical trials, emerging trends, and predictions on what will and won’t make it, and why. Browse Latest Reports.

> Sales Force Effectiveness

The traditional sales force model is no longer effective as doctors are no longer the key prescribing decision makers. Governments and payers are implementing cost cutting initiatives and promoting generic use in an attempt to control escalating healthcare costs. This has made it increasingly difficult for sales representatives to promote expensive branded drugs to doctors. Read more.

Jobs

> Vice President of Sales and Marketing - Harvard Group International

The Vice President of Sales and Marketing will be responsible for the marketing strategy, market development, and product forecasting, market research and implementation, sales forecast and budget plus opinion leader development. The Vice President of Sales and Marketing will cross multiple customer channels in strategy development which will include pharmaceutical, diagnostic, biotechnology, academic, and OEM environments.

> Sponsorship Sales - Technology Vision Group

Technology Vision Group is a rapidly expanding Life Science business networking company specializing in Partnering Conferences seeking a highly motivated Salesperson to sell Conference Sponsorship packages. The ideal candidate will work with an existing client base and be able to generate new clients to increase sales volume. Click here for more info.

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